Xiefu Enterprise q independent brand Bolbitis

May 10, 2011
China shoes NET October 23 rising, “we received a number of OEM (OEM) enterprise information, hope that next year the exhibition from 3 OEM Museum go to 2, the famous Museum. “Clothing Expo opening for two days, the Organizing Committee received many enterprises require transfer exhibition feedback. From 3 Hall moved to # 2, more OEM enterprises want to show through its own brand, corporate image, develop domestic markets, to attract foreign orders.
Through international cooperation, acquisition, reorganization, financial crisis, the baptism and upgrade, “Ningbo Pack” brand to lead the way and wider. In this year clothing Expo great stage, the city garment industry brands, the old brand, OEM, and several large plate, competing to flower blooming brand.
Historically, youngor, Shanshan, such giants lead the romon “Ningbo Pack”. This year, youngor launched five sub brand, the 30 years to insist on a single brand development, youngor, was a landmark transformation. “Five brands debut is our collective in recent years in expanding the brand, product expansion has been working in the thick product sends thinly.” Group Chairman Li Cheng said, this year the exhibition of the hemp family of “low-carbon, environmental protection, health”, is embodies the concept of development of younger brand.
Implement the “multi-brand” strategy for many years, this year significantly speed up the firs international brand of fostering and promoting, throughout the country out of a large number of brand stores, towards “international brand integrated operator” constantly. This time in clothing Cobo, Shanshan and bright “fashion plate, “new members Japan girls with IORI, both the Bohemian style of IORI in clothing Exposition was in hot pursuit of female visitors.” We insist on each brand advocacy lifestyle to consumers, this is a good basis for future market. “Shanshan Group Vice President Li Qiming said.
A Hugh clothes, old veteran K clothing and other apparel businesses brand of regain a new life, is serving a Expo of a major bright spot. Founded in 1984 by Ningbo Ikkyu wear is the first domestic enterprise clothing, youngor, Shanshan, put up an early Ningbo garment industry “backbone”. But later, as business diversification, in quite a long time, a Hugh clothing gradually been forgotten.
In the last two days before the Service Expo go show, a Hugh clothes back into people vision, to radiate out old brand new charm. “Rethinking enterprise development strategies, we decided to battlefronts, profession, with roots in children wear market.” Ningbo a Hugh co., Ltd. Chairman Ke, like say, early last year, the company has established the design center, and Zhejiang textile Institute cooperation, development of nearly 600 species of the new one. In addition, the King also plans and new brand “too may be” together with “conquer the world again.”
After the financial crisis, many OEM companies transition to become independent brand has become the choice of these enterprises. “Although we and Nike, adidas / “target =” _blank “> adidas, Puma, Kapa, ??international sporting goods giant cooperative tasted, but does not have its own brand, doing good, just as others do wedding dresses.” King “OEM” Shen Zhou company clothing Cobo introduces new brand “Ma Wei”.
Japan top designers employed, the focus in the high-end sports clothing and baby clothes. “Ma Wei” has opened in Shanghai, four direct store. Next year, Ningbo two direct store will also be opened. “The next five years is a crucial period of brand promotion, we will create thousands of shops.” Shen Zhou official said, experience marketing, positioning, “Ma Wei” will start the expansion of domestic and international initiatives.
Dafeng costume is home “Ke Perot” small woman womanhood; ye Yu dress baby clothes “vines fun house” was the first in the network of “sound”, entity stores is stepping up its construction; if men clothing brand has also started “account registration” … A large number of OEM and garment enterprises have to import the chorus brand economy of Ningbo.